Aidan Booth and Steven Clayton – Parallel Profits

So what does this actually mean and how will it work in practice?

Let me explain…

One of the secrets to creating a successful business is to replicate what is already proven to work (rather than reinventing the wheel).

…and this is exactly what we are doing here.

But… in this instance, we’re taking it a step further..

Not only are we going to give you all the training you need to be successful with this business model…

Franchising is like having a business blueprint that has been PROVEN to make money.

The idea is that the “franchisor” (the original business) has gone through the process of gaining expertise in a certain area and has built up a successful business.

…They then allow other people to replicate that success by giving them an entire system for operating their own version of the business whilst allowing them to use their brand name and sell their products and services.

Let me elaborate with an example…

One of the biggest and most successful franchises in the world is McDonalds. Love them or hate them, they are VERY successful in business and revenue terms.

Nearly $10 BILLION DOLLARS is generated each year from their franchised restaurants that other people own and run.

The way this works is pretty simple…

A person seeks permission from McDonalds to open up a restaurant location in a certain area of a town or city.

Once McDonald’s gives them the green light, they will give them all the recipes, equipment, processes and marketing materials that they need in order to open the restaurant and hit the ground running.

So that’s how McDonald’s do it.

But how will it work in the case of ‘Parallel Profits’ and the business model we are talking about today?