Seth Godin – Freelancer Course

Proof of item:

What you’ll learn

• Master how to make your work unique, create a well-known brand, find clients, and increase demand for your products or services
• Understand what it takes to be more than the average freelancer
• Turn professional and make a commitment to finding better clients and doing better work

Requirements

• No requirements! Just motivation to be your own boss and do great work that makes a difference

Description

Contents and Overview

This course begins with an introduction into what it means to be a freelancer, regardless of what industry you work in.

You’ll realize that you have the opportunity to take control of your career, regardless of your previous experience, by seeing the world the way your clients do.

Seth walks you through choosing your clients and how to be at the right place at the right time to find them. By pushing yourself to produce remarkable work, the clients will start coming to you.

Each short, intense (and sometimes funny) lecture helps you identify ways to build your reputation and promote your business so you can step out of invisibility. You’ll make your work more valuable, and you’ll know how to price your work to attract and retain clients.

You have the opportunity to become a well-known specialist in your field. You’ll learn the foundation that consistently generates client leads that translate into a higher freelancer income.

Also included: In-depth answers to FAQs that Seth has collected from his audience in preparation for this course. The FAQs will help clarify common concerns that freelancers have, as well as provide insight into overcoming everyday challenges.

Throughout the course, you’ll have the opportunity to complete exercises that will help you forge a path you can easily follow. You’ll get as much out of this course as you choose to put into it.

By the end of this course, you’ll know what you need to do to pave your way towards a more lucrative and fulfilling freelancing career. You’ll be confident enough to be your own boss, and you’ll know how to put your goals in motion.

Whether you’re currently freelancing full-time or you’re stuck in a job that you want to get out of, Seth shows you what it takes to be an accomplished freelancer—or, as he calls it, “a warrior without a king.”

Who this course is for:

• Current freelancers who want to build and differentiate their businesses
• Anyone interested in becoming a professional freelancer
• This is not a course for people who seek shortcuts, guaranteed results and an easy path

Course content

How to move up

• Why be a freelancer
• A warrior without a king
• Moving up the ladder
• Weaving a braid
• Exercise – Who are you
• 5 kinds of freelancing
• Are you unmistakable?
• Exercise – What do you provide

Building assets

• Different forms of merit
• Exercise – 10 things you deliver to your client
• FAQ: Fear of rejection
• Building your assets
• Exercise – Rank Yourself

Managing clients

• Choose your customers
• FAQ: Firing a client
• FAQ: Questions to ask a new client
• How to increase demand
• FAQ: When a client disagrees with your vision

Strategies you choose

• Right place right time
• Get subscribers
• Two words in ‘I’
• FAQ: Building a name as a new freelancer

Storytelling

• The 4 principles of storytelling
• Exercise – B2B sales
• The story is what we hire
• Excuses are part of the story
• FAQ: Importance of a contract
• An aside about how you buy
• FAQ: When a client has a budget

Scarcity, value and your choice

• Choose the right business
• FAQ: Local expert vs. wider reach
• Product adoption lifecycle
• How to create scarcity
• Understanding customer LTV
• Different ways to go to market

Pricing

• What your craft is worth
• Working for free
• FAQ: Working for exposure
• Questions worth asking yourself

Unique voice

• Famous to the family
• Stories of family fame
• Your brand is human
• Finding your edge
• Exercise – Develop a unique voice
• FAQ: Making a living as a fiction writer

Reputation

• The testimonial book
• It costs too much to shop around
• SEO of a kingdom of one
• Seaweed and permission
• Exercise – Permission
• FAQ: Competing with cheap labor
• FAQ: Too expensive despite experience

Promotion

• Promotional choices
• Drip by drip
• Stepping out of your invisibility
• (Don’t) become an insider
• Taking the leap as a strategy

Organize and connect

• Defining communities
• 500 disconnected people
• Exercise – Organize and connect

Leverage content

• Your own publishing platform
• Debunk and inform
• Exercise – Leveraging content
• In public or for competitors
• Exercise – Organize your competitors
• Opportunities to consider

Sell and promote

• The fear of buying
• Exercise – Sales
• The obligating question
• Positioning
• Patience and choosing your industry
• Pricing and coupons
• FAQ: Displaying prices on a website
• Thriving on free

Going to market

• Be the impresario
• Overspecialize
• Go outside the system
• Get ‘famous’
• The poor man’s

Turn pro

• Making time
• FAQ: Consistently generating qualified leads
• Financial hygiene
• Be smart
• Words in -ent
• Exercise – Make a timeline
• Readings
• One last thing

A bonus Q&A

• Live at Creative Mornings Summit