Josh Roache (High Traffic Academy) – PPC Mastery

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Ever wanted to become a dynamic PPC Master? PPC Mastery has it all. In this course, you will learn how to make it work for you directly from the man responsible for generating millions of dollars per year in revenue from PPC alone.

PPC advertising can be a scary prospect for online marketers. However, in this course, you will learn how to make it work for you directly from the man responsible for generating millions of dollars per year in revenue from PPC alone.

Ever wanted to become a dynamic PPC Master? PPC Mastery has it all. In this course, you will learn how to make it work for you directly from the man responsible for generating millions of dollars per year in revenue from PPC alone.
PPC advertising can be a scary prospect for online marketers. However, in this course, you will learn how to make it work for you directly from the man responsible for generating millions of dollars per year in revenue from PPC alone.

PPC Mastery Modules
Select your module below and get started right away!
Understand PPC marketing from 10,000 feet above.
In this module, we review essential understandings and data about search engine PPC marketing. Learn who clicks on PPC ads and why PPC should be a staple in your digital marketing strategy.
Videos in 1. Bird’s Eye View (PPCM) Module
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1. Overview of PPC Mastery Welcome to the PPC Mastery training course. Meet Josh, your instructor, and discover what you will be learning in this training course.
2. Why Pay-Per-Click Marketing? Before you get started on your PPC journey, it is important to know why PPC is such an effective marketing strategy. Learn why in this module.
3. Understanding PPC Architecture One of the most critical elements of PPC marketing is understanding proper PPC architecture. Learn what PPC architecture is and how it works.

Your journey on the path to becoming a PPC Master begins here.
This module includes step-by-step instructions on selecting your keywords, building your first campaign and ensuring you have everything in place to launch and measure your first AdWords campaign.
Videos in 2. Build Your First Campaign (PPCM) Module
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1. Setting Up a New Campaign (PPCM) Step-by-step instructions on how to setup your first Google AdWords campaign.
2. Building Out & Keyword Research (PPCM) Learn how to build out ad groups and match keywords you find during keyword research to get to a full campaign.
3. Landing Page Success (PPCM) After watching this video, you will understand critical conversion and formatting elements for landing page success.

Before you launch your campaigns, be sure to review this module!
In these videos, we go through a pre-launch checklist and show you how to review your campaigns performance after launch.
Videos in 3. Ready, Set…Go! (PPCM) Module
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1. Launching Your First Campaign Here we will run through a pre-launch checklist that will ensure your setup for success and also help you avoid costly mistakes.
2. Review and Optimize Your Campaigns Learn how to access and review the data points you will need to monitor.
3. Introduction to Ninja Stuff The next step on your path is to learn advanced pay-per-click strategies. Learn what we will be covering in the “Ninja Stuff” training course.

Everything there is to know about keywords for PPC advertising.
Every PPC Master has a deep understanding of keyword types, match types and how to select the correct keywords. Here is your definitive guide to mastering the art of keywords for PPC.
Videos in 4. Keyword Mastery (PPCM) Module
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1. Keyword Types Learn the difference between short-tail and long-tail keywords, and which of the two you should be using.
2. Keyword Match Types Learn what keyword match types are and why it is important that you understand the differences between them.
3. Exact Match Understand what “exact match” is and when you should or should not use it.

Rank higher and pay less per click by dominating quality score optimization!
Learn the essential best practices for complete Quality Score Domination.
Videos in 5. Quality Scores (PPCM) Module
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1. What is a Quality Score? Learn what a quality score is and why it is important.
2. How to Determine Quality Score Learn how to find and understand your quality scores.
3. Building for High Quality Scores Here we will cover key understandings for building your campaigns out to achieve maximum quality scores from the onset of your campaigns.

Ad extensions separate the novice from the master. Elevate yourself with this training module.
Ad extensions give you the ability to include additional text, your phone number, links to separate sections of your site and more! Those who master ad extensions outperform their competition, every time.
Videos in 6. Ad Extensions (PPCM) Module
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1. Overview of Ad Extensions Understanding all of the ad extensions that are available to you.
2. Sitelink Ad Extensions Learn what sitelink ad extensions are and when you should use them.
3. Call Ad Extensions Learn what call ad extensions are and when you should use them.

Master automated bid management with Flexible Bidding Strategies.
PPC works on a bidding system. As your campaigns grow, managing individual bids for each keyword becomes impractical. Learn how to use one of the best tools AdWords has to offer and dominate your competition with Flexible Bidding Strategies.
Videos in 7. Flexible Bidding Strategies (PPCM) Module
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2. Understanding the Enhanced CPC Flexible Bidding Strategy Learn what the Enhanced CPC Flexible Bidding Strategy is and how it works.
1. What are Flexible Bidding Strategies? Understand what Flexible Bidding Strategies are and how they work.
3. Understanding the Target Search Page Location Flexible Bidding Strategy Learn what the Target Search Page Location Flexible Bidding Strategy is and how it works.