Ash Ambirge – Shop of Moxie – The 2015 Six Appeal Process

No matter what you sell – even if it’s just yourself & your ideas – one thing is certain: Nothing about buying behavior is logical. So if people aren’t using logic to buy, then you can’t use logic to sell. The Six Appeal Process™ waves bye bye to what most people assume is true and turns the art of pulling heart strings into a carefully honed business process designed to help you strategically engineer desired behavior – not merely hope for it.

Your job is to disarm the intellect and go straight to the heart. Because anything less and you were never in the game in the first place.

I help start-ups, disruptive industries and unconventional businesses, projects and people position themselves intelligently and make more money than they ever thought possible through brand messaging that has balls. Combined with a seasoned background in Applied Linguistics, PR & online marketing, and the development and execution of numerous multiple 6 and 7 figure online brands on top of nearly a decade worth of relevant research & experience, I have an unprecedented understanding of what it takes to use words as a weapon. I developed The Six Appeal Process™ to take the real-world realities of an online sales environment, and combine that knowledge with proven principles of psycholinguistics, neuroscience & consumer buying psychology in order to help the average Joe & Jane raise the bar. Because when you’re an everyday Joe & Jane, average doesn’t produce an average income – it produces less. And when it comes to making money, less is not actually more.

Love isn’t blind.

Not when you know how

to engineer it the right way.

The Six Appeal Process™ was designed to be painless, practical, user friendly, and most importantly, repeatable. No matter what you’re writing: your website copy, a one-off sales page, a blog post, or a long lost letter to that boy in Cuba, you can refer to the process time and time again.

The Six Appeal Process™ will help you go from being just another option, to being the only option they want. No matter what industry you’re in. (Cat stranglers need not apply.)

Follow the process anytime you sit down to write, and relax knowing that your words are workhorsing for you…not against you. If you aren’t saying the right things, people simply aren’t going to do what you want them to. I’ll help you understand what that means for your business or project, and how we can use it to shape your language so no matter what industry you’re in, it’ll artfully influence the behavior of every single person who dared – and show your competitors exactly what a hot slice of raw envy feels like. (Pity hankerchief not included.)

No matter what you’re working on, when you learn how to apply The Six Appeal Process™ to your words, what you say will never sound dull / boring / cliché / average / commonplace again. Why? Because your unique interaction with the process itself will shape the final outcome, which means the final outcome will, inevitably, be unique, too. Because let’s face it: The sea of sameness is literally drowning you out. Let mama throw you a hot chartreuse lifejacket. (That will be the last time I ever call myself “mama.”)

Bored to death with your own writing? Stare at the screen thinking, “I have no idea what to say,” or, “How do I know if it’s good enough?” or “Is the internet turning me into a hunchback?” Good news: You’ll never have this problem again. Follow the process as it’s desgiend and realize ROI like never before. (Even when it’s in the middle of the night, your eye is twitching, and your brain is so fried you can’t remember the difference between “effect” and “affect” TO SAVE ANYBODY’S LIFE.) You’ll likely be surprised that the process is a complete 180 from the way most people teach you to write copy. Surprise! I won’t actually be asking you to create yet another riveting “customer avatar” that’ll sit in a Word doc in the same exact folder where dreams (and 3am wine-induced-sleepless-writing rants) go to die. Relieved?

It’s called The Six Appeal Process™ for a reason: You might have a decent website, a great head on your shoulders, good ideas, or the most well-thought out business model, but if you don’t have Six Appeal, you just lost $7,000 while you were reading this sentence. Don’t fool yourself: Every well-meaning Mary who convinces themselves that money isn’t that important, or you can’t make great money with the internet unless you’re the exception, clearly hasn’t figured it out yet. Money has always been power, and when you learn to leverage language the way you should be – you’ll cultivate both. And if money = choice, then power = life’s open bar. At the end of the day, you’ve got two choices: You can show up to the bar wearing leopard print, screaming to get heard, flailing your arms in a desperate attempt to get anyone to pay attention to you – or, you can be the power player in white who commands the room merely by walking into it. The choice is a clear one – it’s the path that sometimes isn’t.

The Six Appeal Process™ is that path.

Because sometimes it’s nice to have real people in your corner. And sometimes it’s nice to have a little extra reassurance. And sometimes your significant other will get so tired of hearing about you, your business, your website, and your copy, they’ll start wearing ear plugs at the dinner table, which will inevitably make you feel really bad about yourself. During The Six Appeal Process 2015, I’ll be available to answer your questions, help you when you trip up, and seeing how we can make it most useful for YOU. This is the closest it gets to one-on-one consulting (which you may know I do on Clarity.fm for $500/hour) and given that our copywriting waiting list is (very humbly) 100+ people deep, this is a great way (and the only way) to ‘pick my brain’ and USE me and my experience to your benefit. And while I thought I’d never tell anyone to take advantage of me, you have my full permission. After all:

An unfair advantage is still an advantage.