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Fastest growing SaaS businesses are using the PLG strategy, making their product the main source of demand generation while saving a ton of cash. Learn how you can, too.
It’s because they executed on a product-led growth strategy.
When it comes to growing SaaS companies, most people are following a traditional, top-down approach and using demo requests as the main way of qualifying new business.
This course will show you how you can adopt a bottom-up marketing approach and build a sustainable, product-led growth engine.
This course will show you how you can adopt a bottom-up marketing approach and build a sustainable, product-led growth engine.
The course is suitable for everyone, but it helps if you have:
Wes would rather jump out of a plane than read about what skydiving feels like. Similarly, he rather test out a promising software product than read a whitepaper about how “life-changing” the product is going to be.
Last time Wes checked, he has generated well over 130,000 free trial users since founding Traffic Is Currency, an agency that specializes in this kind of thing.
Learn the key elements that go into creating a product-led growth engine.
Topics covered:
If you’ve used Marketing Qualified Leads (MQLs) in the past, you need to dramatically change the way you approach lead qualification when building a product-led growth strategy. For this to work, you need to use Product Qualified Leads (aka PQLs) as your lead scoring needs to be based on user behavior that is tied to value.
Topics Covered
Dive into two frameworks that you can use to find your best customers and multiply them.
Topics Covered
Learn what to look for when going through the user journeys of your favorite customers.
Topics Covered
See how you can eliminate “busy work” in your current onboarding process (if you have one) and help more people experience the value of your product.
Topics Covered
Learn how to build several onboarding tracks that will help you get new users experiencing your product’s core value.
Topics Covered
Software is quickly becoming a commodity and as a result, it’s more important than ever before to help your users become successful or you risk a competitor stealing your hard-won customers.
Topics Covered
In this final class, we’ll cover a battle-tested checklist that you can use to constantly fine-tune your onboarding experience. This is a timeless process you can use to find bottlenecks in your onboarding experience.
Topics Covered
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