Grow with Quizzes by Chanti Zak

Proof of item:

If there was a surefire way to create an interactive, empathy driven lead magnet that built connection AND generated higher conversions across the board…

… would you finally feel confident in your ability to grow the freedom fueling online business you know is possible?

Sink or soar question for digital entrepreneurs and service providers that want a growing email list, way more impact (+ income to match) but struggle to consistently generate high-quality + affordable leads

A thousands times yes you would (and you should), here’s why:

Today’s lead generation strategies just don’t cut the camembert.

That free guide or checklist PDF that you worked so hard to create likely lives in a dead sea of unopened downloads on thousands of hard drives around the world.

Webinar leads cost you a pretty penny so you’re smart to wonder — what happened to the 75% of people who didn’t show up? Or the 95% of people who didn’t buy?

When you do get new subscribers, you struggle to know who they are beyond their name and email.

(I mean, we marketers are notorious for forgetting that a lead = a human *freaking* being that came to you for a reason!)

You create new lead magnets and cross your fingers that they’ll convert

You pour more money into FB ads and hold your breath for ROI

You survey your list and *try* your best to segment. Because word on the street is segmentation is the new black, right?

you’re “supposed” to:

So you do what

MORE LEADS: helloooooo, internet gods! There are more than 3 billion people and thousands more each day with access to your offers. Pretty sure you can catch a few thousand of those a month.

MORE SALES: your current lead magnets and funnels aren’t generating the sales you want. You know you can do better, and it starts at the top of your funnel. With a lead magnet that segments and helps you better understand your audience from the very beginning.

MORE IMPACT: the most important part of this whole equation is your ability to reach the people who need you most. To cut through the noise and resonate with them on a level that creates connection and trust from the get go.

you know you’re capable of more…

In the end

Mama Coach and Founder of In Essence Coaching

– Alexandra Hughes

“My quiz has made the biggest difference in growing my community out of everything I’ve ever done in 3 years of building my business. I’m just so grateful for your brain, Chanti!

In the beginning of April I had just under 2,000 subscribers. By May is was up to 3,000. Plus I’m getting these amazing conversion rates. With my small Facebook ads budget, it’s wonderful to be getting leads for between .50-1.00. It’s also been an amazing way to grow my Facebook community. The conversion rate for my quiz is 61.4% and almost 4,500 mamas have taken it!

The experience working with Chanti was so EASY. But seriously, this resonates so well with my people. Everyone talks about how it’s so right on and how grateful they are to have this resource that gives them more clarity and awareness. It’s a perfect first step for them.”

Alexandra Hughes grew her list more in the 2 weeks after launching her quiz than she did in the entire 3 years she’d been running her coaching business

Catch your lead gen updraft now

… all. on. Autopilot.

Spending way less on ads

Building your authority, positioning yourself as an expert, and spreading your signature methodology and unique approach far and wide

Learning about who your audience is and how you can best help them

Creating an interactive lead acquisition process that results in genuine engagement and increased conversions across the board

And dare I say you want all of the above while also…

(Highlights include: using proven paths and modern principles to get to the top of the mountain faster)

Your trail guide (me!) would never lie to you, the beginning of this trek is steep for some — but with help, it’s doable.

And your view from the top? Worth every intentional step it takes to get there.

Yours is the road less travelled, it’s a trek that only forward thinking business owners committed to creating success for the long haul embark on.

Along the way you’ll learn to ask the right questions, to create a high level of interactivity, and you’ll gain a business altering perspective that will forever impact how you attract and convert leads in a way that’s impact driven, effective, and scalable.

The Interactive Marketing Top O’ the Mountain Trek

TWO

Trail

(Highlights include: twists, turns, swampy waters, stagnation, and mystery, ooo!)

You’ll start on this path by comparing yourself to everyone else along the way. Take the “safe” route.

Leads? Just do what the internet marketing gurus have been recommending since 2007. Give value. Easy. Keep walking.

Don’t look back, somebody’s coming up behind you doing the exact same thing.

Don’t look forward! There’s big changes ahead. Digital swamp monsters that could eat your business alive.

Just stay the course, cross your fingers, and hope to make it out on the other side, to a land where leads land in your lap like Jason Momoa’s weekly bag of fan mail.

The Old Growth Fear Forest

ONE

Trail

Mother of Dragons! That All Sounds Way Too Good to be True… But It’s Real, Here’s How:

As an online business owner in 2019, there are 2 trails you can choose to walk down starting right now…

If you’re venturing into the Old Growth Fear Forest, this is your stop

BUT…

If you’re a forward thinking online business owner ready for consistent leads and all the perks that come along with that, keep reading…

Here’s what you need to know:

If I were to put on my traditional marketer hat I’d pose in front of a lambo and sell you the idea that only 3 things really matter in the online biz game: traffic, leads, and sales.

But it’s not really that simple, is it?

When it comes to lead generation, you’ve gotta stand out. You need something that’s compelling, relevant, and super valuable to your ideal client or customer. But even that’s not enough.

To truly stand out in a crowded feed, inbox, or calendar, here’s what you really need:

Welcome to the lead generation revolution, my fine friend.

With a quiz, you’re promising more than just blanket statement advice or yet another distraction. You’re promising a specific solution based on your ideal clients or customers unique characteristics, circumstance, level of experience, or desire.

With a personalized promise, you’re playing to people’s desire to be understood. In a digital world where making your audience feel seen and heard is as rare as an albino peacock, this is a major advantage.

A Personalized Promise

Quizzes are just the beginning of a whole new revolution currently taking place in the marketing stratosphere. The stats don’t lie, interactive content is up to 80% more effective at holding people’s attention than static.

Attention and trust are the 2 most important currencies you have as an online business — quizzes help you capture both.

The truth is, an engaged subscriber is a buying subscriber. Wouldn’t it be peachy if the leads landing in your inbox were already invested in engaging with you? If you’d already provided them with insights into their own lives? Chaaa!

An Engaging & Interactive Process

What’s better than a lead magnet that turns your new subscribers into brand ambassadors from pretty much the moment they sign up? The average quiz gets shared 1900 times, you just can’t say that about any other type of lead magnet.

Built In Virality

These 3 things result in far greater organic traction, higher engagement, better conversions, and lower cost per lead than any other lead magnet there is. (I know — I’ve tried them ALL).

I’m not talking about a pointlessly shallow Buzzfeed quiz.

I’m not even talking about what passes as a lead generation quiz in most digital marketing circles.

There’s crazy conversion potential in doing quizzes right that 99% of marketers have no idea how to tap into — but I’ve cracked the code. And I’m going to share it with you…

You add a well engineered lead generation quiz to the top of your sales funnel…

THE ANSWER:

“How do I get in on this magic!?”

Great question, you smart cookie, you.

People love learning more about themselves, answering questions, and getting personalized feedback — it’s part of the reason why quizzes (even sh*tty ones) are some of the top performing content on the internet.

They never get old. Pair that with the conversion boosting power of interactive content and voila, digital technology to the many-hatted business owners rescue!

A lead gen strategy that combines the power of human psychology with that of interactive content.

No more annoying ‘click here if this describes you’ emails that only 25% of your list opens. You’ll know exactly who’s who and how to best serve them.

An asset that allows you to segment your new leads at the top of your funnel — without them feeling like they’re being segmented.

The only limit here is your ability to get creative and ask the right questions. Learning more about your audience will no longer sit untouched on your to-do list. You’ll be using your insights to craft the perfect offers to send to the perfect people at the perfect time.

Ongoing insight into who’s in your audience, what they struggle with, what they really want, and so much more.

Before I spill all my hard-earned quiz secrets, let’s take a look at some of the other

Fringe benefits

You’ll get with a lead generation quiz…

What happens when generating high-quality leads

is no longer an issue?

Success is scarier than failure. It’s the real unknown. We all know what hitting bottom looks and feels like. What most people don’t know is what it feels like to actually attain your dreams.

Let’s ditch the depersonalization of marketing for a hot sec’ and just get real. Leads are just people.

People who hate cilantro (weirdos…), people who collect vintage scarves, people who binge watch just as much Netflix as you, people with dreams, desires, and problems.

The more people you attract into your sphere of influence who you can genuinely help — the greater your ability to not just make more money, but to inspire a ripple effect of positive change.

When you’ve got a consistent influx of new leads, it changes your life AND the lives of others

Suddenly, the fear of scarcity that’s always felt so paralyzing dissipates.

You’re free to slowly back away from your laptop and go for froyo or to jump on a plane for a laptop free vacay in Santorini without fear of everything exploding.

You’re free to hang out in your zone of genius instead of constantly being pulled in 17 different directions.

You’re free to release the underlying anxiety you’ve felt in your gut about lead generation and finally feel at ease and confident that your future self and business will be taken care of.

But what I’m talking about here is more than just a highly-effective lead magnet.

It’s about having a holistic system that attracts and converts qualified leads — all while nurturing your audience and making sure they feel seen, heard, and understood. So you can make the impact you’re here to make with time left over to create forward momentum doing what you love.

Before I tell you just how powerful a quiz can be in your business, let’s pop some preconceived belief bubbles you might find yourself blowing…

The 3 Myths Stopping You from Attracting and Converting Qualified Leads Using Quizzes

Quizzes ARE fun. That’s why they’re the top performing content for huge brands like the New York Times and Buzzfeed (psst… they can be your top performing content too).

Who ever said you can’t mix fun and money? You most definitely can. And you should. But here’s the thing, even if your quiz is on the serious side, what you’re giving people isn’t just a pointless exercise to pass the time.

You’re giving them detailed insights into their personalities. You’re showing them the parallels between your area of expertise and their life. You’re meeting people where they’re at and making them feel seen, supported, and understood in a way that no other lead magnet can.

Your ideal clients won’t spend a penny until they trust you and know that you get them. Your quiz can be fun and effective. You’ve got the conversion boosting power of interactive content and the psychology of persuasion all built into one powerful, fun system.

“Quizzes are for fun, not for profit.”

MYTH #1

Owner of The Contract Shop

Christina Scalera

“I’ve gotten so many responses of humor and delight — people telling me they haven’t literally laughed out loud at a quiz ever, but they did with this one. That kind of experience is something you just can’t put a price on, because it builds trust and understanding in an automated way that converts into customers. There is no one that understands the psychology of quizzes like Chanti.”

Christina Scalera uses her quiz to build trust and understanding, resulting in an automated way to convert followers into customers

Most online quizzes suck.

But it’s nobody’s fault, really. The model we have for a good quiz is based on Buzzfeed, a website whose sole goal is to drive traffic. When your goal is lead generation you have to create a different model.

One that’s 100 times less click baity and 1000 times more value driven. One that’s intentionally designed to serve your audience and ultimately, help you sell more of your life changing courses, products, or services.

A lot of business owners who give quizzes a chance do so without a proper framework. They approach it with the same attitude as someone taking a ‘Which Ben & Jerry’s Ice Cream Flavor Are You?’ quiz — the attitude of ‘meh, it’s just a quiz. I’ll give it a shot.” And then, shocker, the results are subpar.

With my proven framework, you’ll do far more than just get people craving ice cream.

“Most online quizzes don’t seem very effective and I’ve even heard they produce low quality leads.”

MYTH #2

Low cost per lead

Interactive

builds connection

Easy to create

Converts well from lead to buyer

Viral potential

Quiz

Guide/eBook

Webinar

Challenge

Course

Checklist

CHEAT SHEET

CASE STUDY

WORKBOOK

CALCULATOR

COUPON

FREE TRIAL

Lead Magnet Type

Free consult

There’s more to that chart than meets the eye, because what I can’t explain with checkmarks is that a quiz not only converts better than most lead magnets, it also helps you learn about you audience and effortlessly segment your list.

It’s true, a really great quiz and the funnel that it fuels, take effort. But the payoff compared to a free guide, a checklist, or even a webinar, is nothing to blink at.

Take a look at this handy-dandy chart that compares quizzes to every other lead magnet:

“It’s too much effort to create a quiz when I could just write a free guide or host a webinar to grow my list.”

MYTH #3

Former Director of Marketing and Expansion for Panache Desai, Affiliate Manager at Sounds True

Babe Hoffarber

“Her quizzes made a huge difference in our lead generation endeavors. We got huge results—better conversions, tons of new leads, and funnels that actually made sense. If you get the chance to work with her, DO IT. She’s THAT good!”

Panache Desai attracted over 10,000 new leads with just a $500 ad spend

While everybody else is busy using the same static tactics they’ve always used, you have the ability to cut through the noise.

The truth is, interactive marketing is the future and quizzes are here to stay. With today’s technology you’ll segment your leads from the get go, helping you use psychology to your advantage and giving you a chance to send out specialized infotainment and offers to people at the right phase of their buyer’s journey.

And the best part? A well crafted quiz makes your lead feel something. They’ll want to share it with all of their internet buddies. And it’s that shareability that’ll make your lead magnet viral and help you get awesome ROI.

Using the Grow with Quizzes curriculum, you’ll learn exactly how to create a quiz funnel that converts like the chocolate covered frozen bananas I brought to a potluck last night.

Here’s why NOW is the best time to create a quiz for your online biz

Who is this GoT obsessed banana lady preaching quizzes far and wide?

Meet Chanti

Otherwise known as the Quiz Funnel Queen — First of Her Name, Mother of Quizzes, Breaker of Lames, Lady Regnant of the Funnel Kingdoms (please tell me you watch Game of Thrones?)

Hey there! I’m Chanti and if you haven’t guessed already, I’m straight up obsessed with quizzes, funnels, digital marketing, and the power that ambitious individuals have to build businesses doing what they love. I’ve been obsessed with learning more about myself and the world around me (seriously, you should see my bookshelf) for forever.

Even though most people think it’s totally random, it’s no surprise to me that quizzes and empathy driven marketing are my love language.

I stumbled upon the lead generation power of quizzes while working full-time for a spiritual development company. None of the lead magnets we used moved the dial (and we tried everything) — until I tried my hand at creating a quiz. In just one month we generated 10,000 new leads with a $500 ad spend and from there on out, I was hooked.

Nowadays I create connection and conversion driven quiz funnels to help online brands get brag worthy results. I LOVE what I do.

trusted by:

Getting feedback like this lights me up:

Trish Taylor

“The quiz is amazing!! We’ve added almost 800 people into the list in just about a week, at about $0.60 a lead! YOU are a Quiz creating Goddess! Could not be happier… and I am getting a great response and high open rates. Everything is even better than I could have imagined.”

Personal Stylist + Course Creator

The only problem? There’s just one of me. When I first started writing quizzes, I charged $600. Today, I charge $5,000+. Supply and demand is pretty crazy in my neck of the interwebs as you can see!

But I’ll be honest with you, I’m a chronic people pleaser. I hate saying no almost as much as I hate birds. I knew I had to find a way to share this incredible framework and process with as many brands and businesses as possible, at a rate far lower than hiring me 1:1.

I’ve developed a proven quiz funnel framework and methodology to help business owners like yourself create a quiz for your biz that does way more heavy lifting than your average lead magnet.

Can you guess how freaking excited I am to share it with you?!

More excited than a 2-year-old who just had cotton candy for the first time

More excited than the HBO execs waiting for the GoT final season payday

More excited than a bunch of Canadians in May when the sun finally comes out and the ground warms up and the crocuses start popping their heads through the soil . . .

ALL OF THE ABOVE

A

B

C

D

Ready to get excited with me?

Introducing…

A step-by-step program with everything you need to launch a high-converting connection driven quiz that turns your ideal clients into red hot leads!

YOU HAD ME AT HELLO, LET’S DO THIS!

You’re about to learn how to create a powerful system that’ll attract your dream clients and customers.

No more fruitlessly creating subpar lead magnets or paying crazy amounts of money for webinar registrants that don’t even show up.

No more wondering where your next client or customer will come from.

No more doing what everyone else is doing. You’re ready to stand out, get results, and create a lead generation system that goes above and beyond what 99% of online business owners are putting into the world.

I’m sharing the same system I’ve used to help 37 of my private clients effortlessly attract and convert more qualified leads than they ever thought possible.

Course Creator and Photographer

Jenna Kutcher

“I love Chanti more than Mac ‘n Cheese! Haha, seriously this woman has helped me effortlessly grow my email list by more than 100,000 people in the last year alone. If what the gurus say is true and every lead should add $1 to your bottom line every month, well DANG — we just hit the jackpot.

Chanti simplified the entire process, created a quiz that is “freakishly accurate” and puts it together like Hogwarts magic. I love sharing the quizzes because it allows me to serve and show up for my people in bigger, better ways while connecting them with the perfect offers they simply can’t deny! Seeing the feedback from my audience makes my heart so happy and I can’t wait to create more quizzes as my company expands!”

“This woman has helped me effortlessly grow my email list by more than 100,000 people in the last year alone.”

Here’s the full scoop on what you’ll get inside Grow with Quizzes: