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Companies such as Facebook and Uber are growing at unprecedented rates using a growth hacking process pioneered in Silicon Valley
This self-paced course equips you with the fundamentals and the processes needed to become a GrowthMaster that drives repeatable and sustainable growth.
Learn from a top thought leader on growth Sean Ellis, as he shares the approaches and best practices he used at companies like Dropbox, Eventbrite and LogMeIn.
INSTRUCTOR
Sean Ellis, CEO and Founder of GrowthHackers
This course is designed for:
- marketing leaders
- heads of growth
- founders
- CXOs and directors
- other experienced growth contributors
In this course, you will:
- learn the steps in defining specific growth objectives
- learn the process of analyzing growth levers, generating and documenting ideas, prioritizing them and reporting their results
- know the qualities that every good GrowthMaster must possess
- be able to structure a growth team and a weekly growth meeting
- pull it all together to deliver results
As a bonus, students who enroll in this course will get a 60 days free of GrowthHackers Projects ($1698 Value)
NEW: All course attendees that score a 90% or higher on the final test will receive a Growth University GrowthMaster Certification.
Your Instructor
Sean Ellis is CEO and founder of GrowthHackers.com, the number one online community built for growth hackers, with over a million global users. Sean coined the term “growth hacker” in 2010, after using it to ignite massive growth for Dropbox, Eventbrite, LogMeIn and Lookout – all with valuations now exceeding $1B. He regularly speaks to startups and Fortune 100s and has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, Inc.com, and TechCrunch.
Sean is also coauthor of Hacking Growth, which will be published by Crown Business (division of Penguin Random House) in April 2017. Preorder here: http://amzn.to/2ll80L3
Class Curriculum
Section 1: Course Goals & Agenda
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Start
Welcome to the Course + Course Goals and Agenda (4:32)
Section 2: Key Growth Fundamentals
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Start
Introduction to Section 2 – Key Growth Fundamentals (0:43)
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Start
Lecture: Growth is Cross-Functional (3:43)
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Start
Lecture: Finding Your North Star Metric (5:07)
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Start
Lecture: Testing Drives Growth (4:52)
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Start
Lecture: Twitter’s Acclerated Testing (1:41)
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Start
Lecture: Focus Testing on Specific Objectives (6:57)
Section 3: The Growth Process
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Start
Introduction to Section 3 – The Growth Process (0:35)
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Start
Lecture: What’s an Effective Growth Process (2:27)
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Start
Lecture: The Growth Testing Process (2:21)
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Start
Lecture: Analyze the Situation (1:48)
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Start
Lecture: Idea Generation for Objectives (4:24)
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Start
Lecture: Inputs That Drive Growth Ideas (3:49)
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Start
Lecture: Prioritize in Weekly Growth Meeting (4:07)
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Start
Lecture: Launch Tests (3:47)
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Start
Lecture: Analyze Tests and Report Progress (3:27)
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Start
Lecture: Easy Access to Testing History (1:55)
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Start
Lecture: Test Analysis Leads to New Ideas (1:29)
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Start
Lecture: Repeat to Achieve Objectives (1:33)
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As advertised | Growth Master Training Course