And yet for you – it’s absolutely critical to you to stick this thing out – to make it. You have a deep need to make your dream work, to be successful doing what you love and at the same time, to receive confirmation that you made the right decision to start up your own business in the first place.

But right now, those things might seem out of your reach.

It’s difficult to feel successful when you aren’t attracting enough paying clients.

It can be truly frustrating.

If any of this sounds familiar, you’re in the right place. And although you might be feeling pretty alone right now, you’re not.

And until you learn the skills and master the art of Client Attraction, clients aren’t going to come to you easily.

So here’s the shift: this isn’t about making you better at what you do. We know you already have it in you.

It’s about making you better at client attraction. If you haven’t yet mastered the skill of Client Attraction, then you’ve probably tried—and failed—to sell your services.

And that’s the problem, right?

Plus, selling your own work can feel vulnerable, and it only gets worse when people aren’t buying. You may even feel like a failure.

Finally—and this is a big one—doesn’t the thought of trying to sell your services feel kind of … well, icky?

It’s no wonder. In our society, “selling,” “sales,” and “salesman” have practically become dirty words. You think of sales and you think of manipulation, pushy tactics, and sleazy tools.

If you’ve ever felt like a salesperson manipulated you into buying something you didn’t want or need, you probably don’t want to do that to someone else — especially to someone whose life you want to help transform.

You’ve likely fallen into the belief trap, even unconsciously, that SALES = MANIPULATION.

Because you’re afraid to come across as pushy or manipulative, you pull back — you don’t feel magnetic, and you don’t know how to have your potential clients approach you.

So you finally muster up the courage to approach them, only to feel pushy and pull back. When you pull back, so do your potential clients, and they decide not to work with you. So then money becomes an issue.

What is likely unfolding for you is what we call the Client Repelling Cycle….