Streaming & Instagram Growth by Ari Herstand and Lucidious

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Streaming & Instagram Growth

A step-by-step guide to creating real fans online with Ari Herstand.

Featuring guest instructor & independent Hip-Hop artist: Lucidious.

It’s 2020.

Your fans exist online.

You need to find them.

Not surprisingly, music discovery is happening on Spotify and the other streaming services. Yes, playlists are a driving force. And when an artist’s song is included in a popular playlist, their streams can be fired overnight.

I have heard of artists who were able to give up their daily jobs because they were included in some popular playlists that allowed them to get millions of streams a month (thousands of dollars a month), only to be removed from those playlists and have to They go begging for their work when their transmissions fell to practically zero.

Because that’s the thing. Inclusion in popular playlists can generate many streams (from many listeners) in a short period of time.

But these are not your fans.

They can be. But they are not at the moment. They are fans of the playlist their song was included on. And when your song is removed, those listeners don’t follow your profiles to stay in touch with you.

We are living in an era where there are artists with millions of Spotify streams that cannot attract 50 people to their local shows.

We have become too obsessed with playlists. Depending on the playlists, the incomes are incredibly unstable. You don’t just want broadcasts. You don’t just want monthly listeners. You want fans. Who stays with you for life, no matter what platform is in fashion right now.

Of course, we know that Instagram is one of the best interaction tools that artists have at their disposal right now. And it’s the favorite way for most fans to keep up-to-date (and interact) with their favorite artists. It’s hot right now. Will it be just as hot in 2 years? Who knows. But right now, it’s one of the best tools artists have to grow and nurture their fan base.

And it has become one of the best ways to find where your fans exist and bring them into your world.

Finding your fans online is not about entering playlists

… and hoping that passive listeners like the song enough to follow you.
This rarely happens.

So how do you find true fans online?

It’s at zero official Spotify playlists:

All of this was done through direct marketing.

 

We have tested Lucidious’s strategies with a group of artists …

and it works with everyone. Will this type of growth occur overnight? Of course, no. It took Lucidious three years and a lot of trial and error. But if you are into music for the long haul then you should implement these strategies.

The Brassroots District went from 1,000 listeners per month to 14,000 listeners per month and from 150 followers on Spotify to 5,000 followers on Spotify in 8 weeks, spending around $ 10 / day on ads.

Similarly, the Brassroots District went from 600 Instagram followers to 4,500 in 8 weeks with a participation rate of 7%.

Start now.

Stop waiting for a label to appear and sign you. If you don’t have real fans, the labels are not interested. Period.

You must first build your movement on your own.

Then when you have hardcore fans who follow everything you do, the labels, managers and agents will ask you to work with you. And then you can decide whether you want to sign with them or continue on your own. But at that point, you have the power. You don’t need them. They need you.

That’s what you’re working for.

Labels have not implemented these strategies.

Still. They are going to. But what Lucidious has done is so flexible and nuanced that labels can’t keep up with or move fast enough to take advantage of the tools available today.

Managers are beginning to take note. And the best ones are using these strategies to quickly excel the growth of their customers.