Most fitness business owners I know experience great conflicts between their commitment to business and other aspects of their lives: balancing their spouse, the kids, friends, family obligations…and more.

Well, I’m here to tell you that:

Your Current Business Frustration or
Stagnation Is Not Your Fault!

Now, you may have taken business advice and marketing suggestions from well-meaning friends or colleagues
in the industry that told you how they would do things when it comes to running a well-oiled machine. My first
question would always be “Are they doing it
themselves and worth emulation?”

How Fitness Professionals & Trainers
Think About Their Current State Of
Business Is Completely Wrong.

Now, what I’m going to tell you goes against the grain of what you’ve probably heard about running your business, whether you’re on the floor training for someone else, getting ready to open up your own business, or you already took that leap to open up your business.

Most people won’t agree with what you’re about to discover when you step behind the curtain of what I’m about to reveal to you today is probably going to challenge a core belief of yours. It’s something that goes way deeper than you probably think:

And that is this: heart, purpose and passion are not enough by themselves to take your business from ‘run of the mill’ to WORLD-CLASS.

And while passion, purpose, hard work, enthusiasm, positive energy and attitude are all critical, they aren’t NOT ENOUGH.

You see, it’s getting tougher and tougher to get people to pay attention to you, to respond to you, to invite you in, and ultimately, to believe in you enough to stay with you so that your business can build the culture and fulfill the mission that lives in your heart.

If you’re like me, the impact you want to leave as a legacy is of utmost importance and you urgently need higher performance strategies and tools to cut through the clutter and competition. You simply have to rise above the other discounters who are slashing their prices in panic, and fighting for scraps if you want to survive.

Now is the time to motivate your community and customers to come to you, choose you, trust you and buy from you – especially if they’re resisting everyone else.

“Waiting” just won’t do. You can’t just “wait this out” for things to change. Or “hope” that things are going to change. The emerging new economy and industry is going to demand that you show up uniquely different with these new and superior strategies permanently.

I’m an Overnight Success…Only After A 21+
Year Track Record Of Making Small Fitness
Business Owners Successful.

…and transforming “average” fitness businesses into top 6-figure and 7-figure businesses.

But, it wasn’t always that way…

…and while I’ve become known for training dozens of professional athletes, winning IDEA Trainer, ACE, and Canfitpro Presenter of The Year awards, running a multi-million dollar business, industry masterminds, live-mentorships, and presenting all over the world…

…that’s not where it all began.

Years came and went…I was still struggling.

Then one day, it changed

I prepped to massage a new client, a gentleman by the name of Wayne Cotton. Wayne happened to be a productivity and sales specialist for financial advisors.

Little did I know that he would become one of the most impactful mentors in my life, and teach me the greatest lessons of mentorship and giving back.

Over time, Wayne shared lessons on time management, productivity, having a strategic plan, systems, mindset and much, much more.

I was blown away each moment I was with him. His knowledge was encyclopedic and I was learning faster than ever before.

It was those conversations that began on my table that opened my mind to the power of a business mentor and it became the turning point of my understanding that having others to guide you was the fast track to success.

That’s when I set the intention to grow systematically, versus haphazardly.

Mentors were essential.

You see, I was trying to do everything myself in my business. I was trying to figure out every strategy, all the marketing, operations, and I was still not sure how to manage my time properly yet.

I had a feeling after many of those conversations that something was shifting.

The result was frankly, a breakthrough that changed my business and my life.

Imagine experiencing a time-crunch of years of business and life being condensed down into chunk size and manageable lessons that you can go take action on. That’s what every session with Wayne was, like years of wrong turns and trial and error sidestepped.

Just the goal setting and productivity systems Wayne’s taught me were invaluable and led to many of my success systems that hundreds of trainers now use to master their time and productivity through my mentorship programs.