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A Career Saving Message by Lori Kennedy RHN
Founder of The Wellness Business Academy
The way we’ve been taught to create coaching and nutrition programs is setting you up to FAIL and GO BROKE. I believe you already know this.
Think back to when you were in school, all passionate about helping people and running your own business. Is THIS what you had dreamed of or thought it would be like when you graduated?
And while you loved every minute of school, in the real world – and with the addition of social media, competition, marketing, online programs and technology -you now find yourself second-guessing your ambition to pursue coaching, nutrition, personal training and don’t know where to start building your business online.
You scroll through the newsfeed on Facebook watching as your peers and colleagues achieve success with getting their programs online and posting client testimonials. Then you stop scrolling.
A colleague, let’s call her Amanda, just announced that her 6-week online transformation program is full at 20 people. You quickly do that math and realize she just made $7980.
Your stomach tightens and you think to yourself “What secrets to success does SHE have that I don’t?”
Fast forward to lunch with an old school friend and she is complaining about the very same financial and client getting problems you are having.
Your phone pings and Amanda just sent out another Facebook post. She’s promoting the opening of 10 new spaces in her 6-week online transformation program at $100 more because the early bird deadline is over… adding another $3990 in revenue.
Amanda just made $11970 in revenue online.
What Secrets To Online Success Does
Amanda Have That You Don’t?
You run through a quick comparison:
- Same or similar education
- Have been in business around the same time
- Offer the same type of program except yours in only offered at your wellness clinic
Yet YOU are sitting at lunch with no clients and no clue how to get them while Amanda is all over social media talking about how her program is full and the demand for extra seats was so overwhelming that she just had to open up 10 more spots.
Unfortunately, YOU don’t stand a chance achieving that type of success.
What’s worse is that you will always be chasing client after client if you continue down the path that you are now on.
The One Fatal Mistake That’s Keeping You From
Growing Your Business Online
I don’t have to tell you that the fitness and wellness industry is not the same as it was 5 years ago. It’s not even the same as it was 2 or 3 years ago!
Technology has advanced faster then our profession could keep up with.
It’s like us fitness and wellness professionals have been left behind and left out of the game – the game of online programs, direct response marketing, automation and social media sales funnels.
UNDERSTAND THIS…
Achieving professional success, financial stability and the freedom to work where and when you want isn’t all about the letters after your name or how many courses we’ve taken.
It’s more about KNOWING simple proven online business
strategies and learning HOW TO put them into action.
I’m talking about the basics that the “INSIDERS” use as their own personal online sales formula:
- Creating a quickly consumable, high-value lead magnet that provides RIA (results in advance) so that the prospect values you as the expert
- Crafting storybook like emails sent out in a specific order that engage new subscribers, create instant rapport and overcome common objections before they even happen
- Understand how to position the sale and the precise words to use to motivate prospects to take action
- How to be a go-giver, over deliver and inject the WOW! factor into everything you create giving your prospects and clients a reason to talk about you (ahem, can you say referral based business)
- Create high motivation, short-term, low priced offers that build upon each other leading to a high-priced signature program
Do you have this type of formula build into your current business and in your roster of service offerings?
Can you step away from your business for a sick day or holiday and still serve your clients and generate profit?
Do you know how to create AND implement online programs?
Are you attracting qualified prospects and selling your offerings for a higher price point then ever you thought possible via email?
No… Don’t fret. I didn’t at first either.
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Great to deal with! | Lori Kennedy RHN – Holistic Weight Management System